Any company or individual involved in any aspect of property marketing is eligible to enter.
Campaigns/ projects entered should be for work undertaken during 2018.
Best Marketing Campaign: Alternative Asset Class
This award is for marketing campaigns for alternative property in the market place, not covered by the other main categories – e.g. student housing, healthcare, hotels, senior living and care homes, sheltered and social housing including ‘affordable’ and shared ownership schemes etc.
Sponsored by | Shulmans LLP
Best Marketing Campaign: Place-Making and Retail
This category will be awarded to the campaign which most effectively promotes either a place, e.g. a town or city, a high street or town centre, a business park or a Business Improvement District or relates to the sale or letting of any UK retail space. Entries are eligible from public, private or voluntary bodies and/or the agencies working on their behalf.
Sponsored by | Realm
Best Digital Marketing
This category is for marketing which demonstrated clever, creative and appropriate choice of digital channels. All digital channels and marketing investments, paid or organic, are eligible for this category. Entries can be for an integrated marketing campaign across a number of channels, or for a specialist campaign i.e. focused on, for example, SEO, content or social.
Sponsored by | Cushman & Wakefield
Best Brand Campaign
Entries for this award should be for campaigns which have promoted a brand, company, business or organisation rather than a sales campaign for a specific development.
Sponsored by | Available for sponsorship
Best Thought Leadership
This award is designed to recognise excellence in thought leadership, brand publishing and editorial content. Eligible are White Papers, research reports or studies, customer magazines, blogs, videos etc. B2B and B2C work are both eligible, and the medium can be print, digital or an integrated combination.
Sponsored by | Farebrother
Best Annual Report
This category recognises annual reports in the property sector – their presentation, content, design and channel selection – and how these were used to drive engagement with a statutory requirement.
Sponsored by | Armstrong Design
Best Creative Element
This award recognises supply-side companies which specialise in producing a specific element of a client’s marketing campaign e.g. printers, photographers, copywriters, marketing suite designers, hoarding producers, event organisers etc.
Sponsored by | Seven Dials
Property Marketing Team of the Year
What makes your team really special? What have you done to make talent and culture a priority? Tell the judges how your people efforts have helped the business to achieve over and above the norm, whether in the face of adversity or opportunity. This category is for in-house marketing teams/ departments.
Sponsored by | Malcolm Hollis