Misa von Tunzelman, UK Head of Marketing and Communications, BNP Paribas Real Estate and chair of the PMA 2019 Jury announced her stellar judging panel today.
Says Misa, “As a profession, marketing has changed almost beyond compare from when I was first working. Henry Ford once famously said: “Half of the money I spend on advertising is wasted but I wish I knew which half.” Thanks to the joy of digital now we can tell exactly which half!
“This is all well and good but we are now dealing with almost information overload within marketing. The skills the jury will want to see demonstrated are in: cutting through the noise and vanity metrics to identify the data that makes a difference, using it to develop business winning marketing programmes whilst at the same time displaying creativity, originality and flair.”
“In marketing we are often the unsung heroes of the property industry and we don’t often get a moment to shine. It is wonderful that the Property Marketing Awards gives us all an opportunity to celebrate, an opportunity to compete with each another, and an opportunity to showcase best practice.”
PMA Jury 2019
Deborah Allen – Marketing Director, Capital Markets and Office Agency EMEA, JLL
Mark Bell – Partner, Globant
Sue Brown – Executive Director Planning and Development, London First
Gemma Butler – Marketing Director, CIM
Ali Camps – Deputy Chairman & Partner, Quadrangle
Patrick Clift – Head of External Affairs, British Property Federation
Richard Crook – Chief Marketing Officer, Colliers International
Nikki Dibley – Development Executive, Helical plc
Freddie Hospedales – Global Head of Marketing, ERM
Emma Hill – Group Brand Director, Legal & General
Markus Kramer – Brand Affairs, Managing Partner
Sam McClary – Editor EG
Marc McConnell – Director, Straction
Julian Robinson – Director of Estates, London School of Economics.
The closing date for PMA entries is Friday 12th April 2019